Dear Adam and Andy, First, I love your new platform Yerdle. I'm a marketer and a mom (with a decent amount of disposable income) who teaches her kids that shopping is not a sport and that "used" is often as good as new. Like you both, I've seen the light and know we have to …
Continue reading An Open Letter to Adam Werbach and Andy Ruben: Growth Strategy Ideas for Yerdle
Last night I sat spellbound as the board members of the GGMC (Golden Gate Men's Chorus) debated the value, and frankly desire of specific chorus members to incorporate solfège as part of their overall technical development. For those musicians out there, the idea of solfège either makes you cringe, go running for the door, or …
Yes you girl, you're the first. Not because you embody the perfect marketing blogger with soul and are my inspiration, but because you get it, you do it, and you make it look sexy. Oh, and you had the perfect blog post about your favorite bloggers. It was almost like you heard my call and …
Continue reading Big Girl Branding. A Marketing Heroine With Balls. #BlogIn5
By now, those of you who watch business news or your Twitter stream roll on have seen the announcement that deal-a-day site Woot has finally been picked up by Amazon. Woot! (Okay, that was unnecessary but I love that feeling.) I love this brand for many reasons but the most important reason is they're just …
I keep getting the question "whattcha doin with yourself these days?" So I decided I need a blog post to clear things up. I've had a pretty enlightening last few months. I've been working with a talented, passionate, close-knit team studying the shifting sands of online publishing, specifically as it relates to where and how …
I'll admit it. I'm an excitement junky. I'm always looking for the next big thrill. Especially in business. And this fall has been no exception. In July I got involved with Blackbox Republic. Well, threw myself at them is more like it. This is what I wrote to CEO Sam Lawrence after my first meeting …
Okay, I admit it. I'm a geek. But I know I'm sexy. Okay, well maybe in that way a nerdy revolutionary is sexy. I've been doing accountable marketing the past 15 years. Up until now most of the brand marketers I knew would sit at the other end of table obsessing over font styles and …
Mary Gilbert 