No Seriously, “Keep it Simple Stupid!”

I love living in San Francisco. So much energy, creativity, big shit happening (in my best Ab Fab voice). The downside of so much shit happening: SO MUCH PRESSURE to go big. But how often do we stop to ask, "Is bigger better right now?" A lot of us are sitting on ideas that could …

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An Open Letter to Adam Werbach and Andy Ruben: Growth Strategy Ideas for Yerdle

Dear Adam and Andy, First, I love your new platform Yerdle. I'm a marketer and a mom (with a decent amount of disposable income) who teaches her kids that shopping is not a sport and that "used" is often as good as new. Like you both, I've seen the light and know we have to …

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A Framework for Sustainable Loyalty–Co-written with Aristotle

Loyalty marketing is big business and I should know, it pays the mortgage and private school tuition. But lately, I've been feeling a big squeamish about the future of this once powerful technique to drive repeat sales. The signs of a slow, painful death are everywhere. Companies are struggling with rising liabilities, and increasingly low …

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A Return To The Garden

And just like that, a year passes and spring returns revealing the gardens we once planted. Asking us to come back and start again. But always from a place that has grown more than we could have ever imagined. I can't believe that last year at this time my father had 25 days to live. …

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Laser Focus on What Matters…To Me

Lately everyone I talk to seems to be going through some transition, transformation, or major life challenge. People are struggling with relationships, finances, career choices...you know the drill. For those of us privileged enough to make it to middle-age, life tends to get bigger, more intense, and the decisions we make are now more important …

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.org Growth Strong in Down Economy

And now, for some good news. Not only is there growth in the .org domain (the third largest of the generic top-level domains) but it's accelerating. That's right, new domains grew by 7.6% in the first half of this year, more than doubling last year's first half of 3.2%. Check out the full story on …

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Press Power to The People

I keep getting the question "whattcha doin with yourself these days?" So I decided I need a blog post to clear things up. I've had a pretty enlightening last few months. I've been working with a talented, passionate, close-knit team studying the shifting sands of online publishing, specifically as it relates to where and how …

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Babies Crawl on Washington to Save The Planet

Even the babies are getting into the act led by my new favorite brand Seventh Generation. Now that’s what I call progress, and a very sweet brand experience. Okay, they’re digital babies but they’re still cute and they have something to fuss about. 80,000 untested toxic chemicals on the market to be exact. This is …

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The Power of Genuine Values

New Year’s Eve is one of my favorite days of the whole year. Everyone seems actively involved in reflecting on their lives, their progress and the areas where they’d like to grow. I’ve been fortunate to participate in this process with many successful businesses over the years. For an analyst at heart, there’s nothing more …

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The Sex Appeal of Geek Marketers

Okay, I admit it. I'm a geek. But I know I'm sexy. Okay, well maybe in that way a nerdy revolutionary is sexy. I've been doing accountable marketing the past 15 years. Up until now most of the brand marketers I knew would sit at the other end of table obsessing over font styles and …

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