I love living in San Francisco. So much energy, creativity, big shit happening (in my best Ab Fab voice). The downside of so much shit happening: SO MUCH PRESSURE to go big. But how often do we stop to ask, "Is bigger better right now?" A lot of us are sitting on ideas that could …
Category: Online Demand Generation
Hey MarketingSherpa, Wake Up and Smell the Muffins.
I admit, I may be a little sensitive having just stepped off the Playa. My expectations of innovation have been elevated. But come on people, just because it's B2b marketing doesn't mean it has to be boring. Actually, I'm being nice to call what I experienced last week boring. The "demand generation" hit I experienced for Marketing Sherpa's fall B2b …
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Press Power to The People
I keep getting the question "whattcha doin with yourself these days?" So I decided I need a blog post to clear things up. I've had a pretty enlightening last few months. I've been working with a talented, passionate, close-knit team studying the shifting sands of online publishing, specifically as it relates to where and how …
reBlog from altitudebranding.com: Breaking A Goal Into Metrics
I found this fascinating quote today: I keep hearing folks all over the place struggling with how to distill appropriate metrics from the goals they set. We’re still looking for some holy grail of turn-key metrics sets – the “accepted” ones that everyone uses. But here’s the thing: standard metrics are useless unless they specifically …
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Babies Crawl on Washington to Save The Planet
Even the babies are getting into the act led by my new favorite brand Seventh Generation. Now that’s what I call progress, and a very sweet brand experience. Okay, they’re digital babies but they’re still cute and they have something to fuss about. 80,000 untested toxic chemicals on the market to be exact. This is …
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The Sex Appeal of Geek Marketers
Okay, I admit it. I'm a geek. But I know I'm sexy. Okay, well maybe in that way a nerdy revolutionary is sexy. I've been doing accountable marketing the past 15 years. Up until now most of the brand marketers I knew would sit at the other end of table obsessing over font styles and …
Mary Gilbert 