I love living in San Francisco. So much energy, creativity, big shit happening (in my best Ab Fab voice). The downside of so much shit happening: SO MUCH PRESSURE to go big. But how often do we stop to ask, "Is bigger better right now?" A lot of us are sitting on ideas that could …
Category: Social Media
An Open Letter to Adam Werbach and Andy Ruben: Growth Strategy Ideas for Yerdle
Dear Adam and Andy, First, I love your new platform Yerdle. I'm a marketer and a mom (with a decent amount of disposable income) who teaches her kids that shopping is not a sport and that "used" is often as good as new. Like you both, I've seen the light and know we have to …
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Hey MarketingSherpa, Wake Up and Smell the Muffins.
I admit, I may be a little sensitive having just stepped off the Playa. My expectations of innovation have been elevated. But come on people, just because it's B2b marketing doesn't mean it has to be boring. Actually, I'm being nice to call what I experienced last week boring. The "demand generation" hit I experienced for Marketing Sherpa's fall B2b …
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Hubris Thy Name is Facebook
Now that Facebook is down, it seemed a good time to share my thoughts on a pretty serious and popular topic. Thank the Lord for Twitter because where else would we have gotten the breaking dialogue on this exciting, or as some people might see it, tragic outage. First there was alqaeda (okay fake alqaeda) …
Wanna be great? Do the solfège.
Last night I sat spellbound as the board members of the GGMC (Golden Gate Men's Chorus) debated the value, and frankly desire of specific chorus members to incorporate solfège as part of their overall technical development. For those musicians out there, the idea of solfège either makes you cringe, go running for the door, or …
Dear Inner Monologue, Please Shut Up and Let Me Get on With it.
Is that inner monologue eating you up? Does the sense of "esprit d'escalier" plague you with the things you wish you'd thought to say the last time you encountered an ex-lover, current boss, or irritating friend? Many of us chatter to ourselves all the time coming up with great point/counterpoint dialogue to hash through past …
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Big Girl Branding. A Marketing Heroine With Balls. #BlogIn5
Yes you girl, you're the first. Not because you embody the perfect marketing blogger with soul and are my inspiration, but because you get it, you do it, and you make it look sexy. Oh, and you had the perfect blog post about your favorite bloggers. It was almost like you heard my call and …
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Those Who Do and Those Who Talk about it.
This year I vowed to do it more. No, I'm not talking about sex. Although, that might be more interesting. But maybe not. Actually, this year I vowed to write more and publicly. I started my blog in October and have slowly gained the courage and inspiration to blog regularly thanks mostly to the positive …
The Land of the Free and The Home of TV
My English South African ex-husband once said to me while playing Trivial Pursuits, "You Americans can boil everything down to a 70s TV show. It's all trash and guesswork with you people" And you know, he's right. Not being a modern-day TV watcher myself, I sometimes feel out of it in social situations because I …
Woot CEO So Uncool He’s Cool!
By now, those of you who watch business news or your Twitter stream roll on have seen the announcement that deal-a-day site Woot has finally been picked up by Amazon. Woot! (Okay, that was unnecessary but I love that feeling.) I love this brand for many reasons but the most important reason is they're just …
Mary Gilbert 