By now, those of you who watch business news or your Twitter stream roll on have seen the announcement that deal-a-day site Woot has finally been picked up by Amazon. Woot! (Okay, that was unnecessary but I love that feeling.) I love this brand for many reasons but the most important reason is they’re just not afraid to say what everyone else is thinking. My favorite example of this so far has been their “Bag of Crap” special. No need to describe this further. Today though, Woot CEO Matt Rutledge demonstrated the perfect brand consistency in his release letter. You can read an excerpt I pulled from TNW.
Matt Rutledge, CEO of Woot, has released a letter to his staff, explaining the deal. In a woot-characteristically tongue-in-cheek writing, Rutledge states:
We are excited about doing this for all sorts of reasons. One, our business model is so vague that there’s no way Amazon can possibly change what it is we’re truly doing: preparing the way for the rise of the Lava Men in 2012.
This is definitely an emotional day for me. The feelings I’m experiencing are similar to what I felt in college on graduation day: excitement about getting a check from my folks combined with nausea from a hellacious bender the night before. I remember fondly that time when an RA turned on the lights and yelled “WHO OWNS THESE PANTS?” Except this time, the pants are a company, and the RA is you, and the sixty five hours of community service is a deal that will ensure the Woot.com experience can continue to grow for years and years and years, like a black mold behind the Gold Box.
And this just in from their site announcement: