Loyalty marketing is big business and I should know, it pays the mortgage and private school tuition. But lately, I've been feeling a big squeamish about the future of this once powerful technique to drive repeat sales. The signs of a slow, painful death are everywhere. Companies are struggling with rising liabilities, and increasingly low …
Continue reading A Framework for Sustainable Loyalty–Co-written with Aristotle
I've worked with more than my share of first time CEOs. All of them strikingly intelligent, charismatic, and each with a deep level of experience in product development, sales, or marketing. Generally nice guys. Their profiles have varied from the bombastic top sales guy who can sell ice to residents of Antarctica, the former uber-cool …
Continue reading Lessons From Kindergarten For the First Time CEO
I found this fascinating quote today: I keep hearing folks all over the place struggling with how to distill appropriate metrics from the goals they set. We’re still looking for some holy grail of turn-key metrics sets – the “accepted” ones that everyone uses. But here’s the thing: standard metrics are useless unless they specifically …
Continue reading reBlog from altitudebranding.com: Breaking A Goal Into Metrics
Even the babies are getting into the act led by my new favorite brand Seventh Generation. Now that’s what I call progress, and a very sweet brand experience. Okay, they’re digital babies but they’re still cute and they have something to fuss about. 80,000 untested toxic chemicals on the market to be exact. This is …
Continue reading Babies Crawl on Washington to Save The Planet
I'll admit it. I'm an excitement junky. I'm always looking for the next big thrill. Especially in business. And this fall has been no exception. In July I got involved with Blackbox Republic. Well, threw myself at them is more like it. This is what I wrote to CEO Sam Lawrence after my first meeting …
Okay, I admit it. I'm a geek. But I know I'm sexy. Okay, well maybe in that way a nerdy revolutionary is sexy. I've been doing accountable marketing the past 15 years. Up until now most of the brand marketers I knew would sit at the other end of table obsessing over font styles and …
Mary Gilbert 