Time for Something Different

I'll admit it. I'm an excitement junky. I'm always looking for the next big thrill. Especially in business. And this fall has been no exception. In July I got involved with Blackbox Republic. Well, threw myself at them is more like it. This is what I wrote to CEO Sam Lawrence after my first meeting …

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The Sex Appeal of Geek Marketers

Okay, I admit it. I'm a geek. But I know I'm sexy. Okay, well maybe in that way a nerdy revolutionary is sexy. I've been doing accountable marketing the past 15 years. Up until now most of the brand marketers I knew would sit at the other end of table obsessing over font styles and …

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