I admit, I may be a little sensitive having just stepped off the Playa. My expectations of innovation have been elevated. But come on people, just because it's B2b marketing doesn't mean it has to be boring. Actually, I'm being nice to call what I experienced last week boring. The "demand generation" hit I experienced for Marketing Sherpa's fall B2b …
Continue reading Hey MarketingSherpa, Wake Up and Smell the Muffins.