Tag: Corporate social responsibility

A Framework for Sustainable Loyalty–Co-written with Aristotle

On By kinandaIn Corporate Responsibility, CSR Marketing, Loyalty Marketing, UncategorizedLeave a comment

Loyalty marketing is big business and I should know, it pays the mortgage and private school tuition. But lately, I've been feeling a big squeamish about the future of this once powerful technique to drive repeat sales. The signs of a slow, painful death are everywhere. Companies are struggling with rising liabilities, and increasingly low …

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The Power of Genuine Values

On By kinandaIn Corporate Responsibility, CSR Marketing, Lifestyle, Work Life BalanceLeave a comment

New Year’s Eve is one of my favorite days of the whole year. Everyone seems actively involved in reflecting on their lives, their progress and the areas where they’d like to grow. I’ve been fortunate to participate in this process with many successful businesses over the years. For an analyst at heart, there’s nothing more …

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